What are cookies and similar technology?

We use cookies and similar technologies (“cookies”) to enhance your browsing experience and personalise content and advertisements. Below, we provide information about these technologies to help you understand how we collect and use your data.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, and can do a number of things like remembering what is in your shopping basket, analysing traffic to a website, or tracking users’ browsing behaviour.

Some cookies come directly from our website and others come from third parties who place cookies on our site on our behalf so that we can advertise via them.

Cookies can be stored for varying lengths of time on your browser or device, with session cookies being deleted from your computer or device as soon as you close your browser and persistent cookies remaining stored on your computer or device until deleted or until they reach their expiry date.

We also use scripts, tags, and pixels which are small pieces of code embedded on our website. These technologies allow us to track user actions, such as clicks and page views, and gather information about user preferences and interests. For example, a script provided by an analytics service may track which pages users visit most frequently, how long they stay on each page, and which links they click. This data allows us to optimise our website's layout and content to better meet user needs. Similarly, tags and pixels are often used in advertising to track conversions and retarget users who have previously visited our site.

Our easyJet app utilises Software Development Kits (SDKs) to enhance your experience and provide essential functionalities. These SDKs may collect data about your interactions with the app to help us improve performance, analyse user behaviour, and deliver personalised content. They may also facilitate features such as analytics, advertising, and social media integration.

In addition, we use cookieless technology which refers to the use of alternative more privacy centric methods to track and recognise website and app users without relying on traditional cookies, to deliver personalised marketing. If you have consented to advertising cookies, we will share some of your customer account information (such as your e-mail address etc.) with our advertising partners to provide you with personalised advertising off our website. The information sent will remain in a hashed format until our partner confirms your consent was given to their advertising activities. If consent matching is unsuccessful, the information remains hashed and is immediately deleted ensuring your privacy choices are respected. Your cookie consent will always be respected, and we will not deploy cookieless tracking if you reject the relevant cookie category in our cookie banner.

There are a few different technologies which may be used, including ‘contextual targeting’ where websites analyse the content of the webpage you’re visiting to understand your interests and preferences instead of tracking your behaviour across different sites, like cookies do. Another technology called ‘fingerprinting’ involves collecting various information about your device, like its operating system, browser version and plugins. This can create a unique identifier for your device that can be used to recognise you when you return to the site.

You can control whether you wish to opt out of cookies and similar technology tracking by managing your preferences in our cookie banner or at the bottom of this Notice.

How do we use cookies and similar technology?

When you browse one of our websites or use our app, we use cookies and similar technology to:

• Ensure you have a seamless booking experience;
• Analyse how you interacted with our website, what you liked and what you didn’t, to help us improve your future experience with more personalised features;
• Record information such as details of your last flight search or holiday search, making sure your future searches are faster;
• Deliver relevant easyJet advertising to you when you are visiting other websites; and
• Measuring the effectiveness of our advertising.

We categorise our cookies and similar technology into three different categories to reflect what they are and how they work.

STRICTLY NECESSARY COOKIES

These cookies are essential as they allow you to use our website. Simple things like moving around the website, storing your shopping basket content and e-billing may not be possible without them. As these are strictly necessary cookies, you do not need to give us permission to use them. easyJet uses this type of cookie because it:

• Allows our web servers to permit your actions on the website, such as "Add to basket" or browsing;
• Creates seamless user experience during your journey on our websites so that you receive consistent messaging, branding and functionality regardless of the device or platform you are using;
• Enables load balancing on our website to provide optimum speed and performance as you navigate; and
• Remembers your previous actions, such as your previous cookie consent choice and site settings, such as your language preference.

PERFORMANCE AND PERSONALISATION COOKIES

These cookies are used to gather information to enhance the performance of our website, for example to:

• Measure how many users visit our websites;
• Remember the choices you make so that we can provide more personal service to you, such as your recent searches or keeping you signed in for a certain amount of time;
• Measure how you interact with our websites, such as what site you visit and how long you stay on it;
• Collect information on the source of our website traffic;
• Save your selected departure airport when booking a flight, so you don’t need to select this later.
• Improve the performance and design of our website

ADVERTISING COOKIES

easyJet uses cookies and similar technologies provided by the main advertising platforms, for example, Google and Meta to deliver our advertisements to you across the internet to:

• Create a profile about you so that we can deliver adverts more relevant to you and your travel needs on and off site.
• Limit the number of times you see an advertisement and measure the effectiveness of our digital advertising campaigns.
• Inform or remind you by email or push notification of any task carried out via our website or app which remains uncompleted, such as incomplete orders or abandoned baskets.

We partner with advertising providers who use cookies and similar technology to learn about your interests across various websites. This helps us present you with ads that match your preferences. If you accept advertising cookies when you visit our site after receiving one of these cookies, we'll recognize your interests and customise our ads to suit your tastes. We'll then display these ads to you through our partners' platforms.

If you choose not to accept these cookies – you'll still see ads from us. They just won't be as personalised to your interests.

We also use cookies to track whether you have clicked through to our website from an affiliate’s websites, so that we can manage our Affiliate Networks. When you click through to our website from an affiliate that displayed easyJet ad, your browser redirects via an Affiliate Network which stores a cookie on your computer with tracking information so that your visit to us is recorded and we can correctly identify conversions.

How do you change cookie preferences?

You can use this link to manage your cookie preferences on our website.This will also apply to any cookieless technology that we are using.

What about push notifications?

We want to ensure that you receive prompt notifications whenever you are, whatever device you are using as the choice is always yours. Push notifications are short messages or alerts that are sent to your devices, such as smartphones, tablets, or computers, by mobile apps or websites. They typically appear as banners or pop-up alerts on the device's screen, notifying you about flight updates, reminders, promotions, or other relevant updates related to easyJet services or offerings.

If you consent to them, you will be able to receive push notifications depending on your device settings. These notifications will work irrespective of your cookie choices.

easyJet Partners

You may also receive Cookies when you visit any of our Partner sites, such as, cars.easyJet.com, parking.easyJet.com, hotels.easyJet.com and insurance.easyJet.com.

These sites are not run by easyJet, but the Cookies may be labelled ‘easyJet’. The relevant cookie and privacy notices are available on the partners’ website.

Group Cookie Notice Updates

This Group Cookie Notice replaces any previous cookie notices published on our websites.

We may update this Notice from time to time to ensure that the information we provide to you is up to date with any change of legislation and/or new business developments and in accordance with the relevant data protection laws. Any new version of this Group Cookie Notice will be published on our website.

If you have a query about your Personal Data or if you want to raise a concern, you can contact our Data Protection Officer and the Data Protection team via: data.protection@easyjet.com

We may ask you to verify your identity before we can process your query.

If you are still not satisfied with the way we use your Personal Data and you believe this is not in accordance with data protection laws, you have the right to lodge a complaint with your local data protection authority.

In the UK, the relevant supervisory authority is the Information Commissioner’s Office (ICO). You can contact the ICO via their web-form at https://ico.org.uk/concerns/ or call the ICO helpline on +44 (0)303 123 1113.

If you are a resident of an EU country and would like to contact your relevant supervisory authority, you can find a list of authorities via: www.edpb.europa.eu/about-edpb/about-edpb/members_en

Our Group Cookie Notice was last updated: 10 April 2024

Author: easyJet Data Protection Team.